How to market your business with a limited budget
In a difficult economy, it is difficult to market your business effectively. Just like a customer’s wallet tightens, so does the business budget, and marketing is often one of the first things to do. Ironically, marketing cutting is the wrong thing to do, because marketing is what carries customers! Instead of just cutting marketing at all to save money, consider finding a better way to spend money marketing strategies that produce the same (or better results) with less money. Impossible, you said? Not all. Here are some very effective ways to market your business when rare money.
Shop Save – If you don’t have money to reach customers outside the location, you can at least reach those who are already in or around your location. Presenting interesting windows make your business more close to approach and give customers ideas about what you do. For around $ 100, you can order large vinyl banners that will attract customers to your grand opening, sales permissions, etc. The adhesive vinyl decals will last a long time in your windows, so they spend one time that will pay off very quickly.
Mobile car-marketing signs are a great way to reach customers who may not be exposed to your physical location. You have to drive and-from work, so use your vehicle for your advantage. Car magnets at the door are very cheap (approximately $ 50 / set), and they can be removed if necessary. Other car sign products such as car window decals or car wrap are more expensive, but they get more exposure to your business.
Name cards – wherever you go, your business card must run too. You can get a large number of business cards at a price of less than $ 100, and your card gives customers a personal connection with you. If you want to be truly brave, message magnetic business cards that can be displayed by customers in a very place look like in their refrigerator.
Social media – has social media pages for your business fully free, and many of these sites offer well-targeted ad packages that you can set your own budget. Building an online presence is very important for modern business because it gives you a way to connect with your loyal customers and encourage them to continue shopping with you.
Word-of-Mouth – Make your customers do some work for you! Encourage happy clients to tell their friends and their family about you. Some will do this for nothing, but others may need a little persuade, so offer a special reference discount for them. This is far more affordable in the long run, and it is also more effective because new customers are far more likely to believe their friends and family opinions than your ad.