During the holidays, people love to shop for different reasons. Affluent shoppers tend to get an early start on the shopping season. Women also tend to shop more during the holidays, and people can spend time with their families.
It’s an excellent time to see loved ones.
During the holiday season, consumers are often eager to purchase gifts for their friends and family. According to a National Retail Federation (NRF) survey, more than half of US consumers are excited about the holiday season. This year, many consumers are planning to spend more than last year. However, the holiday shopping season can be stressful for many. As the holiday season approaches, consumers are becoming more aware of the impact of inflation. Nearly half of holiday shoppers expect to pay more for gifts this year. A third of them also expect that prices will be higher later in the year. Check out the available coupons at websites like https://www.retailmenot.com/view/tjmaxx.com to help you save money on shopping.
It’s a tradition
Whether you’re the type who clogs up the mall with friends or celebrates the holiday by snatching gifts for loved ones, the holiday season is a time to be merry and bright. It’s also a time to give thanks for all we have. For many Americans, the holiday season is a time to gather family and friends around the table and enjoy some good food and drink. During the holiday season, you’re also likely to find funky or odd traditions in your family. These could include wearing matching pajamas on Christmas night, making a snow angel, or watching a horror movie on Christmas day.
The holiday season has long been a time for gift-giving. In the past, the holidays didn’t have a name. However, in the mid-1600s, fines were levied for outwardly jubilant behavior on December 25. And while the holiday season may have changed, the gift-giving tradition is still alive.
Affluent shoppers get an early start.
During the holiday season, affluent shoppers are getting an early start. More than half of all shoppers plan to start holiday shopping by mid-September. They are also more likely to make purchases online than other groups, spending an average of 19 percent more on each purchase.
Affluent shoppers want quality products, and they also like to travel. Using digital tools to attract them will help brands tap into this large segment. They will also appreciate the convenience of having customized products made for them, and they enjoy using mobile devices. Affluent shoppers are also more likely to combine digital devices in their homes. Another trend to watch is store-as-experience. Some retailers are taking advantage of this trend.
Women are 68% more likely to shop during the holidays.
Several studies have found that women are more likely to shop during the holiday season. This trend is particularly noticeable in areas such as gift buying. Moreover, consumers also leverage social media to browse products and read reviews. These are trends that are expected to continue in the future.
Furthermore, 51% of American consumers report finding the right gifts is a stressor this year. Millennials and Gen Z shoppers are the most likely to feel pressured to spend more.
On the other hand, 41% of Americans said that they enjoyed last year’s holiday season. This is a significant increase from last year when only 29% of Americans said they enjoyed the holiday season.
However, most shoppers plan to cut back only a little during the holiday season. According to the survey, 45% of households plan to spend more this year. This will result in an average holiday spending of $1463 per household.